Sustainable marketing
By: Martin, Diane.
Contributor(s): Schouten, John.
Material type:
TextPublisher: India: Pearson Education India, 2014Description: 247p.ISBN: 9789332536630.Subject(s): GREEN MARKETING | GREEN MARKETING - - CASE STUDIESUDC classification: 658.8 MAR/S Summary: A lasting approach to marketing.As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuableand lucrativesustainable marketing strategies.
| Item type | Current location | Call number | Status | Date due | Barcode |
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Main Library (First Floor, Rack No.33) | 658.8 MAR/S (Browse shelf) | Available | 36808 |
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| 658.8 MAR Added value | 658.8 MAR your marketing sucks | 658.8 MAR/M Marketing management | 658.8 MAR/S Sustainable marketing | 658.8 MAS Marketing | 658.8 MAS Changing the channel | 658.8 MAS/C Changing the channel |
A lasting approach to marketing.As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuableand lucrativesustainable marketing strategies.
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