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Strategic marketing

By: Cravens, David W.
Contributor(s): Piercy, Nigel F.
Material type: TextTextPublisher: India; Mac Graw hill: 2006Description: 726p.ISBN: 9780070682603.Subject(s): MARKETING-DECISION MAKING | MARKETING-MANAGEMENT | CASE STUDIESUDC classification: 658.012.2 CRA/S.8 Summary: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.
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Item type Current location Call number Status Date due Barcode
Books Books Main Library
(First Floor, Rack No.24)
658.012.2 CRA/S.8 (Browse shelf) Available 36882
Books Books Main Library
(First Floor, Rack No.24)
658.012.2 CRA;1/S.8 (Browse shelf) Available 36883

Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

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