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Persuasive imagery : A consumer response perspective

By: Scott, Linda M. ed.
Contributor(s): Batra, Rajeev ed.
Material type: TextTextSeries: Advertising and consumer psychology. Publisher: London Routledge 2003Description: 436.ISBN: 9781138861305.Subject(s): Imagery (Psychology) | Persuasion (Psychology) | Advertising--Psychological aspectsDDC classification: 159.947 SCO/P
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Includes bibliographical references and indexes.

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