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Long-term impact of marketing : A compendium

By: Hanssens, Dominique M.
Material type: TextTextPublisher: London World Scientific Publishing Co Pte Ltd 2018Description: 633p.ISBN: 9789813229792.Subject(s): Marketing-Evaluation | MarketingDDC classification: 658.8 HAN/L
List(s) this item appears in: New Arrivals
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658.8 HAN/L (Browse shelf) Available 36914

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