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Relationship marketing in the digital age

By: Palmatier, Robert W.
Material type: TextTextSeries: Routledge studies in marketing. Publisher: London Routledge 2019Description: 244p.ISBN: 9781138310025.Subject(s): Relationship marketing | Marketing--Technological innovations | Customer relationsDDC classification: 658.818 PAL/R
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658.818 PAL/R (Browse shelf) Available 36917

Includes bibliographical references and index.

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