Relationship marketing in the digital age
By: Palmatier, Robert W.Material type: TextSeries: Routledge studies in marketing. Publisher: London Routledge 2019Description: 244p.ISBN: 9781138310025.Subject(s): Relationship marketing | Marketing--Technological innovations | Customer relationsDDC classification: 658.818 PAL/R
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|Books||Main Library||658.818 PAL/R (Browse shelf)||Available||36917|
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|658.818 PAL;1/C Customer engagement marketing||658.818 PAL/C Customer engagement marketing||658.818 PAL/I Intelligent marketer's guide to data privacy||658.818 PAL/R Relationship marketing in the digital age||658.818 PAN Connecting with the new consumer||658.818 PIN/D Do you want to keep your customers forever?||658.818 SHE/C Customer relationship management|
Includes bibliographical references and index.