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Strategy of global branding and brand equity

By: Lee, Alvin [et al.].
Material type: TextTextPublisher: London Routledge 2015Description: 221p.ISBN: 9780415749114.Subject(s): Branding (Marketing) | Product management | Brand name productsDDC classification: 659.127.6 LEE/S
List(s) this item appears in: New Arrivals
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659.127.6 LEE/S (Browse shelf) Available 36921

Includes bibliographical references and index.

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