Strategy of global branding and brand equity
By: Lee, Alvin [et al.].
Material type:
TextPublisher: London Routledge 2015Description: 221p.ISBN: 9780415749114.Subject(s): Branding (Marketing) | Product management | Brand name productsUDC classification: 659.127.6 LEE/S
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Main Library (First Floor, Rack No.35) | 659.127.6 LEE/S (Browse shelf) | Available | 36921 |
Includes bibliographical references and index.
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