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Strategy of global branding and brand equity

By: Lee, Alvin [et al.].
Material type: TextTextPublisher: London Routledge 2015Description: 221p.ISBN: 9780415749114.Subject(s): Branding (Marketing) | Product management | Brand name productsUDC classification: 659.127.6 LEE/S
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Item type Current location Call number Status Date due Barcode
Books Books Main Library
(First Floor, Rack No.35)
659.127.6 LEE/S (Browse shelf) Available 36921
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659.127.6 KUM/B Brand breakout 659.127.6 LAN Advertising 659.127.6 LAN/G Greener products 659.127.6 LEE/S Strategy of global branding and brand equity 659.127.6 LEP Integrated branding 659.127.6 LEP Brand Driven 659.127.6 LES/G Global brands that changed the world

Includes bibliographical references and index.

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