Strategy of global branding and brand equity
By: Lee, Alvin [et al.].
Material type:
TextPublisher: London Routledge 2015Description: 221p.ISBN: 9780415749114.Subject(s): Branding (Marketing) | Product management | Brand name productsUDC classification: 659.127.6 LEE/S
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Main Library (First Floor, Rack No.35) | 659.127.6 LEE/S (Browse shelf) | Available | 36921 |
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| 659.127.6 KUM/B Brand breakout | 659.127.6 LAN Advertising | 659.127.6 LAN/G Greener products | 659.127.6 LEE/S Strategy of global branding and brand equity | 659.127.6 LEP Integrated branding | 659.127.6 LEP Brand Driven | 659.127.6 LES/G Global brands that changed the world |
Includes bibliographical references and index.
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