Strategy of global branding and brand equity
By: Lee, Alvin [et al.].
Material type:
Item type | Current location | Call number | Status | Date due | Barcode |
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Main Library | 659.127.6 LEE/S (Browse shelf) | Available | 36921 |
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659.127.6 KEL/S.4 Strategic brand management: | 659.127.6 KEM/C The contagious commandments: | 659.127.6 KEN/W What is a 21st century brand? | 659.127.6 LEE/S Strategy of global branding and brand equity | 659.127.6 LIN;1/B.2 Brand sense | 659.127.6 LIN;2/B.2 Brand sense | 659.127.6 MAC/B Brand meaning management |
Includes bibliographical references and index.
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