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Strategy of global branding and brand equity

Material type: Text

TextPublisher: London Routledge 2015Description: 221p.ISBN: 9780415749114.Subject(s): Branding (Marketing) | Product management | Brand name productsDDC classification: 659.127.6 LEE/S

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Main Library	659.127.6 LEE/S (Browse shelf)	Available		36921

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Previous	659.127.6 KEL/S.4 Strategic brand management:	659.127.6 KEM/C The contagious commandments:	659.127.6 KEN/W What is a 21st century brand?	659.127.6 LEE/S Strategy of global branding and brand equity	659.127.6 LIN;1/B.2 Brand sense	659.127.6 LIN;2/B.2 Brand sense	659.127.6 MAC/B Brand meaning management	Next

Includes bibliographical references and index.

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