Social marketing: Theoretical and practical perspectives
Contributor(s): Fishbein, Martin ed | Middlestadt, Susan E. ed.Material type: TextPublisher: London Routledge 1997Description: 457p.ISBN: 9781138876620.DDC classification: 658.8 GOL/S
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Papers presented at the Role of Advertising in Social Marketing Conference held in Atlanta, Ga., May 17-19, 1995.
Includes bibliographical references and indexes.