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Marketing management: Indian cases

By: Pearson.
Material type: TextTextPublisher: Utter Pradesh; Pearson Education, 2018Description: 105p.ISBN: 9789332587106.Subject(s): Marketing-India-Case Studies | Marketing Management | Marketing-Case StudiesUDC classification: 658.8(540)(078.7) PER/M Summary: Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses
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658.8(540)(078.7) PER/M (Browse shelf) Available 37093

Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses

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