Marketing management: Indian cases
By: Pearson.
Material type:
TextPublisher: Utter Pradesh; Pearson Education, 2018Description: 105p.ISBN: 9789332587106.Subject(s): Marketing-India-Case Studies | Marketing Management | Marketing-Case StudiesUDC classification: 658.8(540)(078.7) PER/M Summary: Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Main Library (First Floor, Rack No.33) | 658.8(540)(078.7) PER/M (Browse shelf) | Available | 37093 |
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses
There are no comments for this item.