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Decision reversals and symbolic practices among sustainable suppliers: the case of sustainable food supply chains

By: Shalique M.S.
Material type: TextTextPublisher: Kozhikode; Indian Institute of Management Kozhikode, 2022Description: 248p.Subject(s): Food Supply | Sustainability-Food Suppliers | Food ManagementUDC classification: 338.439(043.2) SHA/D Summary: In this thesis, we study the decision reversal and symbolic practices among sustainable suppliers in the context of sustainable food supply chains. In chapter1,unlike previous studies that explore sustainability from a compliance approach, we deal with a hitherto unexplored but serious issue of decision reversals among small and medium sized sustainable suppliers in the lower tiers of the supply chain. Decision reversal among suppliers who discontinue adopting sustainable practices, have their associated environmental and social costs apart from economic costs. Drawing insights from group model building with participation from different stakeholders in a sustainable food supply chain from regulators, different tiers of suppliers to consumers and supported by theory, we isolated the behavioural factors that lead to decision reversal. We test the effect of these factors using vignette based experiments conducted among sustainable food suppliers in South India. We found that myopic loss aversion and reference thinking helps explain decision reversal among small and medium sustainable suppliers. The implications of our findings on theory as well as on practice are offered.
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338.439(043.2) SHA/D (Browse shelf) http://172.20.1.78/theses/TH51-Abstract.pdf Reference Only TH51

In this thesis, we study the decision reversal and symbolic practices among sustainable suppliers in the context of sustainable food supply chains. In chapter1,unlike previous studies that explore sustainability from a compliance approach, we deal with a hitherto unexplored but serious issue of decision reversals among small and medium sized sustainable suppliers in the lower tiers of the supply chain. Decision reversal among suppliers who discontinue adopting sustainable practices, have their associated environmental and social costs apart from economic costs. Drawing insights from group model building with participation from different stakeholders in a sustainable food supply chain from regulators, different tiers of suppliers to consumers and supported by theory, we isolated the behavioural factors that lead to decision reversal. We test the effect of these factors using vignette based experiments conducted among sustainable food suppliers in South India. We found that myopic loss aversion and reference thinking helps explain decision reversal among small and medium sustainable suppliers. The implications of our findings on theory as well as on practice are offered.

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