TY  - BOOK
AU  - Kotler, Philip
AU  -  Armstrong, Gary
TI  - Principles of marketing (With CD-ROM)
T2  - The Prentice Hall Series in Marketing
SN  - 0130283290
U1  - 658.8 KOT;4 
PY  - 2001///
CY  - New Jersey
PB  - Prentice-Hall
KW  - MARKETING MANAGEMENT
ER  -