TY  - BOOK
AU  - Keegan, Warren J
AU  -  Schlegelmilch, Bodo B
TI  - Global marketing management
SN  - 0138418268
U1  - 658.8 KEE 
PY  - 2001///
CY  - London
PB  - Prentice Hall
KW  - MARKETING MANAGEMENT
ER  -