TY  - BOOK
AU  - Worsam, Mike
AU  -  Wright, D.Berkeley
TI  - Marketing in management
SN  - 0273607367
U1  - 658.8:658 WOR 
PY  - 1995///
CY  - London
PB  - Pitman
KW  - MARKETING MANAGEMENT--MANAGEMENT
ER  -