TY  - BOOK
AU  - Cravens, David W.
AU  - 
TI  - Strategic marketing
SN  - 0256214387
U1  - 658.8.012.2 CRA 
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - MARKETING-MANAGEMENT--SALES PLANNING
ER  -