TY  - BOOK
AU  - Keegan, Warren J.
AU  - 
TI  - Global marketing management
SN  - 8120309596
U1  - 658.8(100) KEE;1 
PY  - 1997///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt ltd.
KW  - MARKETING MANAGEMENT--GLOBAL MARKETING
ER  -