TY  - BOOK
AU  - Smith, Scott M
AU  -  Albaum, Gerald S
TI  - Fundamentals of marketing research
SN  - 0761988521
U1  - 658.8.012.12 SMI 
PY  - 2004///
CY  - New Delhi
PB  - Sage
KW  - MARKETING RESEARCH--MARKETIN RESEARCH -SAMPLING PROCEDURE--MARKETING MANAGEMENT 4
ER  -