TY  - BOOK
AU  - Hatton, Angela
AU  - 
TI  - Definitive guide to marketing planning
SN  - 0273649329
U1  - 658.8.012.2 HAT 
PY  - 2000///
CY  - London
PB  - Pearson education
KW  - MARKETING-PLANNING--SALES PLANNING--MARKETING MANAGEMENT 4
ER  -