TY - BOOK AU - Nunes, Paul AU - Johnson, Brian TI - Mass Affluence SN - 1591391962 U1 - 658.8 NUN PY - 2004/// CY - Boston PB - HBS KW - MARKETING MANAGEMENT--MARKETING-UNITED STATES--CONSUMER-UNITED STATES--CONSUMER SATISFACTION-UNITED STATES--PRODUCT MANAGEMENT 6 ER -