TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O.C.
TI  - Marketing
SN  - 0618799702
U1  - 658.8 PRI 
PY  - 2008///
CY  - Boston
PB  - Houghton Mifflin Company
KW  - MARKETING-MANAGEMENT 2
ER  -