TY  - BOOK
AU  - Ramaswamy, V.S.
AU  - 
TI  - Marketing management
SN  - 0333924398
U1  - 658.8(540) RAM 
PY  - 1997///
CY  - Delhi
PB  - Macmillan India Ltd.
KW  - MARKETING-MANAGEMENT--INDIA
ER  -