TY  - BOOK
AU  - Raju, M. S.
AU  - Prabhakara Rao, J. V.
TI  - Fundamentals of marketing
SN  - 9788174466235
U1  - 658.8 RAJ 
PY  - 2008///
CY  - New Delhi
PB  - Excel Books
KW  - MARKETING-MANAGEMENT 2
ER  -