TY  - BOOK
AU  - Light, Larry
AU  - Kiddon, John
TI  - Six rules for brand revitalization
SN  - 9788131730126
U1  - 659.127.6 LIG 
PY  - 2010///
CY  - New Delhi
PB  - Dorling Kindersley
KW  - MCDONALD'S CORPORATION-CASE STRUCTURE--BRANDING-MARKETING-MANAGEMENT--BRAND NAME PRODUCTS-MANAGEMENT--PRODUCT LIFE CYCLE 5
ER  -