TY - BOOK AU - Eliashberg, J. ed. AU - Lilien, G. L. ed. TI - Marketing T2 - Handbooks in operations research and management scienceVol 5 SN - 0444889574 U1 - 658.8 ELI/M PY - 1993/// CY - Amsterdam PB - North- Holland KW - MARKETING-MATHEMATICAL MODELS--MARKETING MANAGEMENT-MATHEMATICAL MODELS--MARKETING RESEARCH-MATHEMATICAL MODELS 4 ER -