TY  - BOOK
AU  - Mourdoukoutas, Panos
AU  - Siomkos, George J.
TI  - Seven principles of wom and buzz marketing: crossing the tipping point
SN  - 9783642021084
U1  - 658.8 MOU/S 
PY  - 2009///
CY  - London
PB  - Springer
KW  - MARKETING-MANAGEMENT 2
ER  -