TY  - BOOK
AU  - Westwood, John
AU  - 
TI  - How to write a marketing plan
T2  - The sunday times
SN  - 9780749461508
U1  - 658.8 WES/H 
PY  - 2010///
CY  - London
PB  - Kogan page
KW  - MARKETING-MANAGEMENT 2
ER  -