TY  - BOOK
AU  - Spence, Roy M. Jr.
AU  - Rushing, Haley
TI  - It's not what you sell, it's what you stand for
U1  - 658.012.2 SPE/I 
PY  - 2009///
CY  - New York
PB  - Portfolio Penguin
KW  - SUCCESS IN BUSINESS--STRATEGIC PLANNING--BRAND NAME PRODUCTS 4
ER  -