TY  - BOOK
AU  - Lancaster, Geoffrey.
AU  - 
TI  - Essentials of marketing management
SN  - 9780415553476
U1  - 658.8 LAN/E 
PY  - 2011///
CY  - London
PB  - Routledge
KW  - MARKETING-MANAGEMENT--MASSINGHAM-- LESTER 3
ER  -