TY  - BOOK
AU  - Chernev, Alexander
AU  - 
TI  - Strategic marketing management
SN  - 9781936572007
U1  - 658.8 CHE/S 
PY  - 2011///
CY  - USA
PB  - Cerebellum Press
KW  - MARKETING--MARKETING MANAGEMENT 3
ER  -