TY  - BOOK
AU  - Kerin, Roger A
AU  -  Peterson, Robert A
TI  - Strategic marketing problems
SN  - 9780132747257
U1  - 658.8.008.1 KER/S 
PY  - 2013///
CY  - Boston
PB  - Pearson Edn
KW  - MARKETING-DECISION MAKING-CASE STUDIES--MARKETING-MANAGEMENT-CASE STUDIES 3
ER  -