TY  - BOOK
AU  - Dawar, Niraj
AU  - 
TI  - Tilt
SN  - 9781422187173
U1  - 658.818 DAW/T 
PY  - 2013///
CY  - Boston
PB  - Harvard Business Review Press
KW  - CUSTOMER REALATIONS--CUSTOMER BEHAVIOR--MARKETING RESEARCH--STRATEGIC PLANNING--MARKETING-MANAGEMENT 6
ER  -