TY  - BOOK
AU  - Balaji C Krishnan
AU  - 
TI  - Legends in marketing: Jagdish N. Sheth Vol 5
SN  - 9788132103004
U1  - 658.8 BAL.5(R) 
PY  - 2010///
CY  - New Delhi
PB  - Sage Publications
KW  - SHETH, JAGDISH N. --MARKETING --CONSUMER BEHAVIOR --MARKETING MANAGEMENT 5
ER  -