TY  - BOOK
AU  - Bonoma, Thomas V.
AU  - 
TI  - Managing marketing
SN  - 0029037204
U1  - 658.8(078.7) BON 
PY  - 1984///
CY  - New York
PB  - The Free Press
KW  - MARKETING-MANAGEMENT--CASE STUDIES
ER  -