TY  - BOOK
AU  - Keller, Kevin Lane
AU  - 
TI  - Strategic brand management
SN  - 9788131719770
U1  - 659.127.6 KEL;1 
PY  - 2008///
CY  - New Jersey
PB  - Pearson Education
KW  - Brand Management--Brand Name Products-- Management
ER  -