TY  - BOOK
AU  - Bruner II, Gordon C
TI  - Marketing scales handbook (V7): Multi-Item Measures for Consumer Insight Researc
U1  - 658.8 GOR.7/M 
KW  - MARKETING MANAGEMENT --MARKETING SCALES
UR  - http://172.20.1.78/IIMKNews/Ebooks/EB5.pdf
ER  -