TY  - BOOK
AU  - Montgomery, David B.
AU  - Urban, Glen L.
TI  - Applicatons of management sciences in marketing
T2  - Prentice Hall International Series in Management
SN  - 130388513
U1  - 658.8 MON 1 
PY  - 1970///
CY  - New Jersy
PB  - Prentice-Hall
KW  - MARKETING MANAGEMENT
ER  -