TY  - BOOK
AU  - Kolter, Philip
AU  -  Armstrong, Gary
TI  - Principles of marketing
T2  - The Prentice Hall Series in Marketing
SN  - 013030560X
U1  - 658.8 KOT 5 
PY  - 1994///
CY  - New Jersey
PB  - Prentice-Hall
KW  - MARKETING MANAGEMENT
ER  -