TY  - BOOK
AU  - Nijssen, Edwin J.
TI  - Entrepreneurial marketing: :An effectual approach
SN  - 9780415722216
U1  - 658.8 NIJ/E 
PY  - 2014///
CY  - New York
PB  - Routledge
KW  - New products-Marketing-- Marketing-Management-- Entrepreneurship-- Small business marketing
ER  -