TY  - BOOK
AU  - Maclnnis, Deborah J.
AU  - Park, C. Whan
TI  - Brand meaning management
SN  - 9781784419325
U1  - 659.127.6 MAC/B 
PY  - 2015///
CY  - UK
PB  - Emerald
KW  - Brand loyalty--Brand management--Brand name products
ER  -