TY  - BOOK
AU  - Kotler, Philip
AU  - Kartajaya, Hermawan
AU  - Huan, Hooi Den
TI  - Marketing for competitiveness: :Asia to the world ! in the age of digital consumers
SN  - 9789813201965
U1  - 658.8 KOT/M 
PY  - 2017///
CY  - Singapore
PB  - World Scientific Publishing Co. Pte. Ltd.
KW  - Marketing Management
ER  -