TY  - BOOK
AU  - Wirtz , Jochen
AU  - Lovelock, Christopher H.
AU  - Chatterjee, Jayanta
TI  - Services marketing: People, technology, strategy
SN  - 9789332587687
U1  - 658.8 WIR/S.8 
PY  - 2016///
CY  - USA
PB  - World Scientific Publishing Co Inc
KW  - MARKETING - - MANAGEMENT
KW  - PROFFESSIONS - - MARKETING
KW  - SERVICE INDUSTRIES - - MARKETING
KW  - CUSTOMER SERVICES - - MARKETING
N2  - Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing
ER  -