TY  - BOOK
AU  - Palmatier, Robert W.
TI  - Relationship marketing in the digital age
SN  - 9781138310025
U1  - 658.818 PAL/R 
PY  - 2019///
CY  - London
PB  - Routledge
KW  - Relationship marketing
KW  - Marketing--Technological innovations
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -