TY  - BOOK
AU  - Lee, Alvin [et al.]
TI  - Strategy of global branding and brand equity
SN  - 9780415749114
U1  - 659.127.6 LEE/S 
PY  - 2015///
CY  - London
PB  - Routledge
KW  - Branding (Marketing)
KW  - Product management
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -