TY  - GEN
AU  - Kawasaki, Guy 
TI  - Art of social media: power tips for power users
SN  - 9780241199473
U1  - 316.774 KAW/A 
PY  - 2014///
CY  - United Kingdom
PB  - Portfolio Penguin
KW  - Business Strategy
KW  - Social Media
KW  - Social Psychology
N2  - From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no - nonsense guide to becoming a social media superstar. By now it's clear that whether you're promoting a business, a product or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors and consultants eager to advise you. But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort and money. With more than 100 practical tips, tricks and insights, Guy and Peg present a ground - up strategy to produce a focused, thorough and compelling presence on the most popular social - media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers and effectively integrating social media and blogging
ER  -