TY  - BOOK
AU  - Bagozzi, Richard P.
AU  -  Rosa, Jose Antonio 
TI  - Marketing management
SN  - 0139064702
U1  - 658.8 BAG 
PY  - 1998///
CY  - London
PB  - Prentice-Hall International, Inc.
KW  - MARKETING MANAGEMENT
ER  -