TY  - BOOK
AU  - Keegan, Warren J
AU  - 
TI  - Global marketing management
SN  - 0130103365
U1  - 658.8(100) KEE;1 
PY  - 1999///
CY  - New Jersy
PB  - Prentice Hall International
KW  - MARKETING MANAGEMENT-INTERNATIONAL
ER  -