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Advertising and promotion: an integrated marketing communications perspective

by Blech, George E | Belch ,Michael A | Purani, Keyoor.

Edition: 12 ed. Publisher: Chennai; McGraw Hill, 2021Availability: Items available for loan: [Call number: 659.1 BLE/A] (1).

Art of leadership

by Manning, George.

Edition: 5th ed. Publisher: New York; McGraw-Hill Education, 2015Availability: No items available Checked out (1).

Business communication strategies

by Matthukutty M. Monippally.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi; Tata McGraw-Hill Publishing Company, 2001Availability: Items available for loan: [Call number: 658:316.77 MAT/B] (1).

New corporate finance: where theory meets practice

by Chew, Donald H. Ed.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York; McGraw-Hill/Irwin, 2001Availability: Items available for loan: [Call number: 658.15 CHE;1/N.3] (1).

Marketing

by Grewal, Dhruv.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: McGraw-Hill Education: 2017Availability: Items available for loan: [Call number: 658.8 GRE/M] (5).

Entrepreneurship

by Hisrich, Robert D | Peters, Michael P | Shepherd, Dean A | Manimala, Mathew J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai: McGraw Hill Education, 2014Availability: Items available for loan: [Call number: 658.114.1 HIS/E.9] (1).

The new emerging market multinationals: Four strategies for disrupting markets and building brands

by Chattopadhyay, Amitava | Batra, Rajeev | Ozsomer, Aysegul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: McGraw Hill Education, 2012Availability: Items available for loan: [Call number: 659.127.6 CHA/N] (1).

Marketing research: Text and cases

by Nargundkar, Rajendra.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: McGraw Hill Education; 2017Availability: Items available for loan: [Call number: 658.8.012.12 NAR/M] (3).

Rural marketing: Concepts and practices

by Balram, Dogra | Ghuman, Karminder.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: McGraw Hill Education; 2008Availability: Items available for loan: [Call number: 658.84 DOG;1/R] (2).

Marketing strategy: A decision - focused approach

by Walker, Orville C Jr.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: McGraw Hill Education; 2017Availability: Items available for loan: [Call number: 658.8.012.2 WAL;1/M.7] (4).

Retailing management: Text and cases

by Pradhan, Swapna.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai: McGraw Hill Education; 2017Availability: Items available for loan: [Call number: 658.87 SWA/R.5] (1).

Consumer behavior: Building marketing strategy

by Hawkins, Del I | Motherbaugh, David L. M | Mookerjee, Amit.

Edition: 12 Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai: McGraw Hill Education; 2017Availability: Items available for loan: [Call number: 658.818(73) HAW;2/C.12] (5).

IoT Inc.: How your company can use the internet of things to win in the outcome economy

by Sinclair,Bruce.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: McGraw Hill; 2017Availability: No items available Checked out (1).

Leadership sustainability: Seven disciplines to achieve the changes great leaders know

by Ulrich,Dave.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: Mcgraw Hill. Int; 2013Availability: Items available for loan: [Call number: 658(73)(092) SCH/T] (1).

Precision Principles, pratices and solutions for the IoT

by Chou,Timothy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India; McGraw Hill Education: 2017Availability: Items available for loan: (1).

Inventory strategy: Maximizing financial, service and operations performance wit

by Frazelle , Edward H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York; McGraw-Hill Education, 2015Availability: Items available for loan: [Call number: 658.787 FRA/I] (1).

Positioning: The battle for your mind

by Ries, Al | Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai: McGraw Hill Education; 2017Availability: Items available for loan: [Call number: 659.1 RIE/P] (1). Checked out (1).

Consumer Behaviour : Concepts and applications

by Loudon, David L | Della Bitta, Albert J.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill, Inc. 2002Availability: Items available for loan: [Call number: 658.818(73) LOU;1/C] (1).

Business statistics : Communicating with numbers

by Jaggia, Sanjiv | Kelly, Alison.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India McGraw Hill Education c2013Availability: Items available for loan: [Call number: 519.2 JAG/B] (1).

Fundamentals of risk measurement

by Marrison, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: McGraw Hill Education 2002Availability: Items available for loan: [Call number: 336.71 MAR/F] (1).

Handbook of fixed income securities

by Fabozzi, Frank J.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw Hill Education (India) pvt. ltd. c2012Availability: Items available for loan: [Call number: 336.763(035) FAB] (1).

Organizational behaviour : Emerging knowledge. Global reality

by McShane, Steven L | Von Glinow, Mary.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New york McGraw Hill 2012Availability: Items available for loan: [Call number: 65:316.454.54 MCSS/O] (1).

Legal aspects of business

by Pathak, Akileshwar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi McGraw Hill Education c2014Availability: Items available for loan: [Call number: 347.7 PAT/L] (4). Items available for reference: [Call number: 347.7 PAT;2/L] (1).

Customer service solution Managing emotions, trust, and control to win your customer’s Business

by Dasu, Sriram | Chase, Richard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK McGraw hill 223Availability: Items available for loan: [Call number: 658.818 DAS/C] (1).

Proactive purchasing in the supply chain

by Burt, David | Sheila, Petcavage | Richard Pinkerton.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw Hill 2012Availability: No items available Checked out (1).

Public finance

by Rosen, Harvey S | Gayer, Ted.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Education c2014Availability: Items available for loan: [Call number: 336(73) ROS/P] (1).

ERP demystified

by Leon, Alexis.

Edition: 3Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi McGraw Hill c2014Availability: Items available for loan: [Call number: 658.5 LEO/E] (1).

Financial statement analysis and security valuation

by Penman,Stephen H.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: NewDelhi McGraw Hill edn (India) Pvt Ltd c2010Availability: Items available for loan: [Call number: 657.41/45 PEN/F] (1).

Purchasing and supply chain managment

by Benton, W C.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi McGraw hill education Pvt Ltd c2010Availability: Items available for loan: [Call number: 658.7 BEN/P] (1).

Social media analytics

by Sponder, Marshall | .

Edition: 1Material type: Text Text Publisher: UK McGraw Hill 2013Availability: Items available for loan: [Call number: 658.87 SPO/S] (1).

Macroeconomics

by Dornbusch, Rudiger | Fischer, Stanley | Startz, Richard.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill, Inc. c2011Availability: Items available for loan: [Call number: 330.101.541 DOR/M] (1).

Service managment Operations, strategy, information technology

by Fitzsimmons, James A | Fitzsimmons, Mona J.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India McGraw hill education c2011Availability: Items available for loan: [Call number: 658.64 FIT/S] (1).

Business driven information system

by Baltzan, Paige | .

Edition: FifthMaterial type: Text Text Publisher: New York McGraw Hill Education 2016Availability: Items available for loan: [Call number: 65.012.45 BAL/B] (1).

Demand driven performance

by Smith,Debra | Smith, Chad.

Edition: Material type: Text Text Publisher: New York McGraw Hill 2014Availability: Items available for loan: [Call number: 658.5:519.22 SMI/D] (1).

Introduction to reliability and maintainability engineering

by Ebeling, Charles. E | .

Edition: Material type: Text Text Publisher: New Delhi Tata McGraw Hill 1997Availability: Items available for loan: [Call number: 519.248 EBE/I] (1).

Reliability engineering

by Balagurusamy, E | .

Edition: Material type: Text Text Publisher: New Delhi Tata McGraw Hill 1984Availability: Items available for loan: [Call number: 519.248 BAL/R] (1).

Business communication

by Lesikar, Raymond V et.al | .

Edition: 13.0Material type: Text Text Publisher: New Delhi McGraw Hill 2015Availability: Items available for loan: [Call number: 658:316.77 LES/B] (1).

Sociological theory

by Ritzer, George | Stepnisky, Jeffrey.

Edition: 9.0Material type: Text Text Publisher: New York McGraw Hill 2014Availability: Items available for reference: [Call number: 316 RIT/S] (1).

Product management

by Lehmann, Donald | Winer,Russell.

Edition: 4.0Material type: Text Text Publisher: New Delhi Tata McGraw Hill 2005Availability: Items available for loan: [Call number: 658.5 DON/P] (1).

Fundamentals of corporate finance

by Ross, Stephen A | Westerfield, Randolph W.

Edition: 9.0Material type: Text Text Publisher: New Delhi Tata McGraw Hill Education Private Limit 2010Availability: Items available for loan: [Call number: 658.15 ROS;1/F] (1).

Fundamentals of corporate finance

by Ross, Stephen A | Westerfield, Randolph W.

Edition: 9.0Material type: Text Text Publisher: New Delhi Tata McGraw Hill Education Private Limit 2010Availability: Items available for loan: [Call number: 658.15 ROS;2/F] (1).

Marketing management

by Saxena, Rajan | .

Edition: 3.0Material type: Text Text Publisher: New Delhi Tata Mcgraw-Hill 2006Availability: Items available for loan: [Call number: 658.8 SAX/M] (1).

Service Management (With CD-ROM)

by Fitzsimmons, James A | Fitzsimmons, Mona.

Edition: 5.0Material type: Text Text Publisher: New York Tata McGraw Hill 2006Availability: Items available for loan: [Call number: 658.64 FIT;2/S] (1).

Management information systems

by Jawadekar, Waman S | .

Edition: 3.0Material type: Text Text Publisher: New Delhi Tata McGraw Hill Publishing 2007Availability: Items available for loan: [Call number: 681.324 JAW;1/M] (1).

cases in strategic management

by Mital, Amal | .

Edition: Material type: Text Text Publisher: New Delhi McGraw Hill Publishing company Ltd 2008Availability: Items available for loan: [Call number: 658.012.2(078.7) MIT/C] (1).

Corporate finance [ with CD-ROM]

by Ross, Stephen A | Westerfield, Randolph W.

Edition: 7.0Material type: Text Text Publisher: New Delhi Tata McGraw Hill Publishing Company Ltd 2005Availability: Items available for loan: [Call number: 658.15 ROS/C] (1).

Theory and problems of microeconomic theory

by Salvatore, Dominick | .

Edition: 2.0Material type: Text Text Publisher: Sigapore McGraw Hill Book Company 1983Availability: Items available for loan: [Call number: 330.101.542 SAL/S] (1).

International business

by Hill, Charles W L | Jain, Arun Kumar.

Edition: 7.0Material type: Text Text Publisher: Boston Tata McGraw Hill 2009Availability: Items available for loan: [Call number: 658(100) HIL/I] (1).

International financial management

by Apte, P.G | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 1998Availability: Items available for loan: [Call number: 339.7 APT] (1).

Principles of corporate finance

by Brealey, Richard A | Myers, Stewart C.

Edition: 10.0Material type: Text Text Publisher: New Delhi Tata McGraw-Hill Publishing Company Limited 2011Availability: Items available for loan: [Call number: 658.15 BRE/P] (1).

Financial accounding for management

by Ramachandran, Neelakantan | Kakani, Ram Kumar.

Edition: 2.0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill Publishing Company Ltd 2008Availability: Items available for loan: [Call number: 657.41/.45:65 RAM;1/F] (1).

Organizational behavior

by McShane, Steven L | Glinow, Mary Ann Von.

Edition: 4.0Material type: Text Text Publisher: New Delhi Tata McGraw Hill 2009Availability: Items available for loan: [Call number: 658:06.01 MCS;3/O] (1).

Principles of corporate finance

by Brealey, Richard A | Myers, Stewart C.

Edition: 7.0Material type: Text Text Publisher: New Delhi Tata McGraw-Hill Publishing Company Limited 2003Availability: Items available for loan: [Call number: 658.15 BRE/P] (1).

Operation management for competitive advantage (With CD-ROM)

by Chase , Richard B et al | .

Edition: 11.0Material type: Text Text Publisher: New Delhi Tata McGraw Hill 2008Availability: Items available for loan: [Call number: 658.5 CHA/O] (1).

Principles of corporate finance

by Brealey, Richard A | .

Edition: 11.0Material type: Text Text Publisher: New Delhi McGraw Hill Education (India) Pvt Ltd. 2014Availability: Items available for loan: [Call number: 658.15 BRE/P] (1).

Financial management

by Chandra, Prasanna | .

Edition: 7.0Material type: Text Text Publisher: New Delhi Tata McGraw-Hill 2008Availability: No items available Checked out (1).

Six sigma handbook

by Pyzdek, Thomas | Keller, Paul A.

Edition: 3.0Material type: Text Text Publisher: New Delhi McGraw Hill Education (India) Pvt Ltd 2010Availability: Items available for loan: [Call number: 658.56 PYZ/S] (1).

Management information systems

by O'Brien, James A | Marakas, George M.

Edition: 8.0Material type: Text Text Publisher: New York McGraw Hill Companies, Inc 2008Availability: Items available for loan: [Call number: 681.324:658 OBR/M] (1).

Advertising and promotion

by Belch, George E | Belch, Michael A.

Edition: Material type: Text Text Publisher: New Delhi McGraw Hill Education 2013Availability: Items available for loan: [Call number: 659.113.8 BEL/A] (1).

Upstarts

by Fenn, Donna | .

Edition: Material type: Text Text Publisher: New York McGraw-Hill 2010Availability: Items available for loan: [Call number: 658.114.1 FEN/U] (1).

Marketing myths that are killing business

by Clancy, Kevin J | Shulman, Robert S.

Edition: Material type: Text Text Publisher: New York McGraw-Hill, Inc. 1994Availability: Items available for loan: [Call number: 658.8 CLA/M] (1).

Strategic database marketing

by Hughes, Arthur Middleton | .

Edition: 2.0Material type: Text Text Publisher: New York McGraw-Hill 2000Availability: Items available for loan: [Call number: 658.84 HUG/S] (1).

Drucker

by Wartzman, Rick | .

Edition: Material type: Text Text Publisher: New Delhi McGraw Hill 2013Availability: Items available for loan: [Call number: 30(092)(73) WAR/D] (1).

Theory of constraints handbook

by Cox III, James F. ed | Schleier, JOhn G.

Edition: Material type: Text Text Publisher: New Delhi Tata McGraw Hill Education 2010Availability: Items available for loan: [Call number: 65.01 COX/T] (1).

Toyota way to lean leadership

by Liker, Jeffrey K | Convis, Gary L.

Edition: Material type: Text Text Publisher: New Delhi McGraw Hill Education India Pvt Ltd 2012Availability: Items available for loan: [Call number: 658:316.46 LIK/T] (1).

New beginning

by Kumar, Ranjana | .

Edition: Material type: Text Text Publisher: New Delhi Tata Mcgraw Hill 2008Availability: Items available for loan: [Call number: 336.71(540)(091) RAN] (1).

Innovator' s prescription

by Christensen, Clayton M | Grossman, Jerome H.

Edition: Material type: Text Text Publisher: New York McGraw-Hill 2009Availability: Items available for loan: [Call number: 364.444 CHR/I] (1).

Negotiation123

by Lewicki, Roy J | Saunders, David M Minton.

Edition: 6.0Material type: Text Text Publisher: Boston Irwin McGraw-Hill 2010Availability: Items available for loan: [Call number: 658:331.106.42 LEW] (1).

Negotiation

by Lewicki, Roy J | Saunders, David M Minton.

Edition: 6.0Material type: Text Text Publisher: Boston Irwin McGraw-Hill 2010Availability: Items available for loan: [Call number: 658:331.106.42 LEW;1] (1).

Negotiation

by Lewicki, Roy J | Saunders, David M Minton.

Edition: 6.0Material type: Text Text Publisher: Boston Irwin McGraw-Hill 2010Availability: Items available for loan: [Call number: 658:331.106.42 LEW;2] (1).

Negotiation

by Lewicki, Roy J | Saunders, David M Minton.

Edition: 6.0Material type: Text Text Publisher: Boston Irwin McGraw-Hill 2010Availability: Items available for loan: [Call number: 658:331.106.42 LEW;3] (1).

Negotiation

by Lewicki, Roy J | Saunders, David M Minton.

Edition: 6.0Material type: Text Text Publisher: Boston Irwin McGraw-Hill 2010Availability: Items available for loan: [Call number: 658:331.106.42 LEW;4] (1).

Advertising and promotion

by Belch, George E | Belch, Michael A.

Edition: Material type: Text Text Publisher: New Delhi McGraw Hill Education 2013Availability: Items available for loan: [Call number: 659.113.8 BEL/A] (1).

Conference proceeding of international conference on management in the new world

by Indian Institute of Management Ranchi | .

Edition: Material type: Text Text Publisher: New Delhi Tata McGraw Hill 2012Availability: Items available for loan: [Call number: 65.01(540) IIM/C] (1).

Consumer Behaviour

by Unnithan, Anandakuttan B | .

Edition: Material type: Text Text Publisher: McGraw Hill 2012Availability: Items available for loan: [Call number: 366.1 ANA/C] (1).

Crafting and executing strategy

by Thompson, Arthurt A | Peteraf, Margaret A.

Edition: 18.0Material type: Text Text Publisher: New Delhi Tata McGraw Hill 2012Availability: Items available for loan: [Call number: 658.012.2 THO/C] (1).

Crafting and executing strategy

by Thompson, Arthurt A | Peteraf, Margaret A.

Edition: 18.0Material type: Text Text Publisher: New Delhi Tata McGraw Hill 2012Availability: Items available for loan: [Call number: 658.012.2 THO;1/C] (1).

Crafting and executing strategy

by Thompson, Arthurt A | Peteraf, Margaret A.

Edition: 18.0Material type: Text Text Publisher: New Delhi Tata McGraw Hill 2012Availability: Items available for loan: [Call number: 658.012.2 THO;2/C] (1).

Crafting and executing strategy

by Thompson, Arthurt A | Peteraf, Margaret A.

Edition: 18.0Material type: Text Text Publisher: New Delhi Tata McGraw Hill 2012Availability: Items available for loan: [Call number: 658.012.2 THO;3/C] (1).

Crafting and executing strategy

by Thompson, Arthurt A | Peteraf, Margaret A.

Edition: 18.0Material type: Text Text Publisher: New Delhi Tata McGraw Hill 2012Availability: Items available for loan: [Call number: 658.012.2 THO;4/C] (1).

Psychology of judgement and decision making

by Plous, Scott | .

Edition: Material type: Text Text Publisher: New York Mcgraw hill 1993Availability: Items available for loan: [Call number: 159.98 PLO/P] (1).

Enterprise 2.0 implementation

by Newman,Aaron C | Thomas,Jeremy.

Edition: Material type: Text Text Publisher: New York McGraw Hill 2009Availability: Items available for loan: [Call number: 65.012.45 NEW/E] (1).

Managerial communication

by Hynes, Geraldine E | .

Edition: 5.0Material type: Text Text Publisher: Boston McGraw-Hill 2011Availability: Items available for loan: [Call number: 658:316.77 HYN;1/M] (1).

Operations management for competitive advantage(G354)

by .

Edition: Material type: Text Text Publisher: New Delhi ; Tata McGraw-Hill ; 2004Availability: Items available for loan: [Call number: 65.012.122 CHA] (1).

Designing and managing the supply chain

by .

Edition: Material type: Text Text Publisher: New Delhi ; Tata McGraw-Hill ; 2004Availability: Items available for loan: [Call number: 65.012.34 SIM] (1).

Digital MBA

by .

Edition: Material type: Text Text Publisher: New York ; Osborne McGraw-Hill ; 1995Availability: Items available for loan: [Call number: 658:681.3 BUR] (1).

Reflections for managers(Floppy)

by .

Edition: Material type: Text Text Publisher: New York ; Tata McGraw Hill ; 1993Availability: Items available for loan: [Call number: 658 HYL] (1).

Introduction to operations research(Floppy)

by .

Edition: Material type: Text Text Publisher: New Delhi ; Tata McGraw-Hill ; 1995Availability: Items available for loan: [Call number: 519.8 HIL;] (1).

Invest like the best ; Using your computer to unlock the secrets of the top mone

by .

Edition: Material type: Text Text Publisher: New York ; McGraw-Hill ; 1994Availability: Items available for loan: [Call number: 330.322.01:681.3 SHA] (1).

Writing VX-REXX programs

by .

Edition: Material type: Text Text Publisher: New York ; McGraw-Hill, Inc. ; 1995Availability: Items available for loan: [Call number: 681.3.01 RIC] (1).

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