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Cutting edge marketing analytics

by Venkatesan, Rajkumar | Farris, Paul.

Edition: Material type: Text Text Publisher: Pearson FT Press 2014Availability: Items available for loan: [Call number: 658.8 VEN/C] (1).

Profit impact of marketing strategy project

by Farris, Paul W. ed | Moore, Michael J. ed.

Edition: Material type: Text Text Publisher: New York Cambridge University Press 2004Availability: Items available for loan: [Call number: 658.8 FAR/P] (1).

Marketing metrics: 50+ Metrics every executive should master

by Farris, Paul W. [et.al] | .

Edition: Material type: Text Text Publisher: Pennsylvania Wharton school publishing 2006Availability: Items available for loan: [Call number: 658.8 FAR] (1).

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