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Services marketing People, technology, strategy

by Wirtz , Jochen | Lovelock, Christopher H | Chatterjee, Jayanta.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: World Scientific Publishing Co Inc; 2016Availability: Items available for loan: [Call number: 658.8 WIR/S.8] (3).

Services marketing: People, technology and strategy

by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Pearson Education India; 2011Availability: Items available for loan: [Call number: 658.8 LOV/S] (5).

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