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Case theory in business and management Reinventing case study research

by Gummesson, Evert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Sage; 2018Availability: Items available for loan: [Call number: 658(078.7) GUM/C] (1).

Total relationship marketing

by Gummesson, Evert | .

Edition: 2.0Material type: Text Text Publisher: Oxford Butterworth-Heinemann 2002Availability: Items available for loan: [Call number: 658.85 GUM] (1).

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